For example, green for easy KDs, yellow/orange for medium, and red for higher KDs. Higher numbers indicate higher SEO ranking difficulty.
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SEO Difficulty Scoring RangesĪll the software tools I’ve seen use a range of 0-100 for measuring keyword difficulty. In short, there is no single, industry standard formula for calculating keyword difficulty.
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Some tools also include other factors, such as the raw number of search results with the full keyphrase in the Title tags and/or page URLs.Įach vendor weights these inputs differently, resulting in a proprietary KD scoring method for each tool. They use Moz Page Authority and Domain Authority (PA/DA) or similar strength scores to give more or less weight to the incoming backlinks. Some SEO software vendors also look at the strength of the referring domains. This is usually the primary, and sometimes only, metric used in calculating a KD score for a specific search query. Let’s keep moving… Emphasis on Backlinks and Referring Domain AuthorityĮssentially all SEO tools that include keyword difficulty scores use the number of backlinks coming into the top SERP results to assess search difficulty. So, there are multiple ways to say it, but the simple term ‘keyword’ is generally used to cover all of these terms when discussing keyword research and keyword difficulty in SEO. In Google Search Console, an actual typed or spoken user query is known as a search query. Let’s spend just a minute on some basic SEO terminology before diving in too much further.Ī target keyword may be a single word, but much more typically is multiple words in length. Source: Serpstat Multiple Terms for SEO Keywords Typical ranges for SEO keyword difficulty. The actual search difficulty score is a number from 0 to 100, as explained further below. They all refer to the difficulty score for ranking high in organic search results. You’ll find that different SEO tools use one or more of these terms. SD = Search Difficulty or SEO Difficulty.
Search difficulty is also commonly called keyword difficulty, ranking difficulty, SEO difficulty, or SEO competitiveness. The target search engine is usually Google, set for a specific region and index (desktop or mobile). SEO search difficulty, also commonly referred to as keyword difficulty, is a numeric measure of how hard it may be to rank on the first page of a search engine results page (SERP), based on the strength of competition already ranking for that search query. Determining Your Organic Search Ranking Potential
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